Email Marketing for Easter: Did it Work
1. The primary purpose was to email out an invitation to Easter. We sent it to all members of the Bridge and asked them to forward it on to their friends.
2. We gave people the option to subscribe to our daily Easter devotional.
First question... How many people forwarded the invite to their friends?... The stats told us 5 people sent it to their friends. This stat can be somewhat misleading but none the less means that people are inviting their friends.
Second question... How many people came to church from email campaign?... I'm not sure yet, because I haven't seen the connection cards that people filled out.
One other thing that we did was setup our site so that our church was at the top of Google for Easter related search terms in Google. If you typed "easter church service vancouver" we were on the top of the search page and we did have a few people visiting our site for that term and a few visiting the church.
We had about 10 guests on Sunday, which isn't a huge number but for a growing church of 50... 10 is a big number!
That's an update and praying that these people will connect in....
Happy Easter Monday!