Church Sites

This Easter our church tried something new. In years past we have sent out postcards to our neighbourhood. With the postcards, the results were minimal and hard to measure. In our team meeting we decided to do an email campaign. Our church email campaign had two parts. 1. The primary purpose was to email out an invitation to Easter. We sent it to all members of the Bridge and asked them to forward it on to their friends.

2. We gave people the option to subscribe to our daily Easter devotional.

First question... How many people forwarded the invite to their friends?... The stats told us 5 people sent it to their friends. This stat can

Data and graphs - you got to love data :) Most pastors and church leader types want to know. How many people were there on Sunday? Are people getting plugged into small groups? The denomination might send a report asking how many were baptized last year or how many attended the vacation bible school (assuming that every church has VBS) what's up with that?

I like data as well. Just yesterday I was having a look at some of the analytics data for www.bridgechurch.ca and an interesting piece of data stuck out to me. It was the graph showing the visitor trending. The question it answered is, "Are the people coming to your site 1st time guests